2017 Campaign

2.5 million coverage views. #worldafroday

 
 
 

WORLD AFRO DAY - THE FIRST GLOBAL CELEBRATION OF AFRO HAIR TOOK PLACE ON THE 15TH OF SEPTEMBER 2017.
 

The 2017 World Afro Day (WAD) was endorsed by the UN’s Office of the High Commissioner for Human Rights. 400 children participated in the new RecordSetter World Record “Largest Hair Education Lesson.” They learnt about the science of Afro hair and the impact on self esteem. World Afro Day was a huge success, not just with everyone who attended but also it really caught the imagination and engagement of people internationally. 

We had tribute comedy sketches on Instagram and US Support from Jidenna, Today Show Presenter, Sheinelle Jones and the cast from the US Series Black-ish shared Afros and support on Instagram.

The event received extensive media support on ITV and the BBC with international support from Yahoo, Now This, Essence and Harper’s Bazaar, totalling 2.5 million coverage views. The children’s event was documented in our  WAD Children's Film featuring Miss USA 2016 Deshauna Barber, Berkley Professor Angela  Onwuachi-Willig and celebrity hairstylist Vernon François.

World Afro Day 2017  Highlights Video

World Afro Day 2017 Image Gallery