As one of the most celebrated natural hair and beauty entrepreneurs in the UK, CurlyTreats Festival Founder, Shirvina “Vinna” Best challenges traditional beauty standards. Since 2013 launching UK biggest natural hair & Beauty event, CurlyTreats Festival, her contributions have helped to redefine the meaning of beauty in the UK. There is diversity in beauty: recognition of the difference in hair textures, age, race, culture and gender - all of which should be celebrated. In February 2018, Vinna won ‘Influencer of the Year’ at the Black Beauty & Fashion awards; the award acknowledges Shirvina’s valuable contributions to the industry, as well as her entrepreneurial spirit.
Shirvina recalls her initial return to natural in 1997, at a time when a lack of hair care products dedicated to the needs of afro hair textures made the return a difficult one to sustain; over the next ten years, she would transition between hair relaxers and natural hair styles, finally dispensing with relaxers in 2016, during her participation in the Macmillan Cancer Support ‘Brave the Shave Challenge’, to honour her late mother, Rita Andall.
Shirvina believes the annual World Afro Day addresses issues of diversity, education, representation, discrimination and inclusion, through celebration and normalisation of the beauty of afro hair – both within and outside of the black diaspora.