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For 2019 our focus is to launch World Afro Day Schools.

Michelle De Leon World Afro Day Founder: “The Big Hair Assembly puts children’s voices at the heart of the call for change and education around Afro hair. Schools from across Britain, Ireland, USA, Canada and Africa have signed up. This is just the beginning, but it brings new hope and a future for the next generation to be free to wear Afro hairstyles at school; which is really powerful. Our partnership with Superdrug has given us the opportunity to provide some unique experiences for pupils on the day. After the assembly students of all backgrounds can celebrate their hair on board the WAD/Superdrug “Braid & Beauty Bus.” They can get a free unity cornrow, showcasing African hairstyles from award winning Purely Natural Salon. We are really excited about working with a major beauty brand like Superdrug because it is a huge step towards Afro hair acceptance.

Gemma Mason, Superdrug Head of Customer Experience and PR: We’re delighted to be the official supporter of World Afro Day 2019 as we are passionate about championing beauty for all, no matter skin tone, hair type and gender. World Afro Day is a fantastic initiative that aligns with our #ShadesOfBeauty campaign which celebrates everyone of colour and ensures we are servicing their beauty needs. Since launching the campaign in 2016, we’ve increased our product offering and launched the Kinks, Curls and Coils microsite to help you find the best products for your hair type.”