2.5 million coverage views. #worldafroday
The first global celebration of Afro hair took place on the 15th of September 2017.
400 children participated in a new world record for the largest hair education lesson teaching the science and self esteem of afro hair.
World Afro Day was a huge success not just with everyone who attended but also it really caught the imagination and engagement of people internationally.
We had tribute comedy sketches on Instagram, and US Support from Jidenna, Today Show Presenter Sheinelle Jones and the cast from the US Series Blackish tweeted their afros and support.