Founder of World Afro Day Michelle De Leon recently wrote a feature for the Guardian sharing her views on the latest Ikea advert.
Michelle shares ‘In a year when so many brands have been tarnished by accusations of whitewashing and racism, Ikea has shown how to get it right. It’s wonderful.’
Lekia Lée, of the Afrovisibility campaign, has also embraced it: “I love the Ikea advert. This is the future … black women and girls seen in positive spaces with their own hair. The more of this sort of imagery we see in adverts, the more normal it will be for black women, like every other woman, to wear their own texture with pride.”